Interior design, reframed for everyone
End-to-end rebrand and UX for Australia’s eDecorating pioneer
S25 partnered with Milray Park to redefine the brand and reimagine the platform experience. From brand identity to digital product design, we brought clarity, warmth, and simplicity to every user touchpoint, aligning strategy, experience, and design to deliver confidence at scale.
Brand Strategy
Refined Milray Park’s value pillars to elevate positioning and market clarity.
Identity System
Delivered a distinct, digital-first brand identity with custom illustrations.
Motion & Visuals
Crafted animated visuals that support delight and usability across the platform.
UX & Service Design
Mapped and streamlined the user journey for both clients and designers.
Product Design
Built an intuitive UI and onboarding flow to guide users from inspiration to purchase.
Identity System
Service & Product Design
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