The potential of the in-between
Bringing creative ambition to a category defined by convention
Liminal is a specialist recruitment firm connecting talent and businesses across the creative and technology industries. S25 shaped its brand from the ground up, translating the idea of the in-between and its untapped potential into a distinctive identity and digital experience. Driven by shared creative ambition, we challenged recruitment conventions, crafting a memorable brand that expresses its personality across every touchpoint.
Brand Strategy
Built around the potential of the in between, giving Liminal a distinctive position in a traditionally transactional category.
Identity System
A brand idea inseparable from its identity. A distinctive visual signature brought to life through interaction.
Brand Expression
A crafted family of animated assets and social templates that extend the identity with personality and recognition across channels.
Digital Experience
An immersive journey of motion, interactive storytelling and WebGL moments that bring the brand's creative concept to life.
Implementation
Powered by S25 BrandOS, unifying brand expression, content management and seamless recruitment journeys in one scalable platform.
Brand Identity
Website
there's more
Explore Our case studies
Client
Séance
Engagement
Retainer
How we made it
Client
FleetGuru Ai
Engagement
Ongoing
How we made it
Client
Rumor
Engagement
6 months
How we made it
Client
Farm Consulting
Engagement
3 months
How we made it
Client
Amigo
Engagement
3 months
How we made it
Client
Catalyser
Engagement
9 months
How we made it
Client
Milray Park
Engagement
4 months
How we made it