Designed to spark impact

A full-spectrum brand and platform rethink

Catalyser brought in S25 to elevate its brand and platform from the ground up. We acted as a strategic and creative partner, shaping a unified system that could scale, connect, and inspire. From defining the identity to reimagining the product experience, our work helped bring clarity, emotion, and cohesion to every touchpoint.

Brand Strategy

Clarified Catalyser’s position and purpose to reflect ambition, trust and relevance.

Identity System

Built a scalable identity through expressive characters to drive recognition and emotion.

Visual Language

Introduced a colour-coded system to signal anticipation, milestones and celebration.

Product Experience

Redesigned the platform UI with scalable components and intuitive flows.

Web Design

Created a staged web presence, with built-in custom animations and a clear narrative flow.

Brand identity

Web Design

Product Experience design

Brand Magic Moments

S25 guided us through our brand identity and platform design, delivering both creative flair and robust user experience. They crafted a distinctive visual identity that truly represents Catalyser, while ensuring our platform is not just beautiful, but highly functional and intuitive. Their expertise in design and user experience has been key to bringing our vision to life