Amplifying human expertise through AI
From stealth to $6.3M raised, with a Design built to scale
Amigo, a NYC-based AI company, set out to disrupt how professional services are delivered. Not by replacing experts with AI, but by amplifying them. We partnered with the founding team to define the brand and the product experience, from the ground up. Our work enabled Amigo to emerge from stealth and close a $6.3M seed round, with a differentiated product and brand that scales both reach and revenue for knowledge professionals.
Brand strategy
A human-first take on AI to differentiate from the tech-dominated pack.
Identity System
Visual and verbal design built to reflect trust, uniqueness, and scalability.
Design system
Centralised design system spanning product UI and marketing site.
Product Design
From coach-facing tools to customer UX, all tied into a unified system.
Web design and Build
Custom marketing site built in Webfllow, with GitHub-synced animations for full design control.
Brand Strategy
Brand Identity system
Website Design
Product Experience Design
there's more
