A new vision for the future of fleets
Brand and launch experience for an AI fleet product
FleetGuru is AutoGuru’s new AI-powered platform built to help fleet operators digitise operations through a multilingual voice agent and fleet management portal. S25 was engaged to shape the brand and launch experience from the ground up, creating a distinctive digital presence designed to support international growth and elevate how the product lands in market.
Design Language
A distinctive digital language designed to move FleetGuru beyond generic AI aesthetics.
Visual identity
Bold typography and a vivid palette crafted for recognition, contrast, and energy.
Design System
A proprietary system built to scale the brand consistently across pages, assets, and future rollout.
Motion Direction
A motion layer designed to add rhythm, clarity, and a stronger sense of innovation.
Website Experience
A high-impact web experience built to introduce the product with confidence and ambition.
Visual Language
Website Experience
Design System
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