Great design is just the beginning
We design for outcomes, aligning craft with business goals from day one. Our work is an alloy of UX expertise, creative edge, and tech craft: creating high-impact brand and product experiences that drive growth at speed.
Founded by Lorenzo Bocchi and Andrea Bianchi, S25 brings over 30 years of combined experience helping startups grow and global companies move faster through design.
Our Approach
Crafted to impress, built to perform Success by design
From early-stage founders to enterprise teams, our work delivers where it matters most.
Traction, conversion, and growth.

Client
FleetGuru Ai
Engagement
Ongoing
How we made it

Client
QS
Engagement
Ongoing
How we made it

Client
Ubank
Engagement
12 months
How we made it

Client
Rumor
Engagement
6 months
How we made it

Client
Amigo
Engagement
3 months
How we made it

Client
Farm Consulting
Engagement
3 months
How we made it

Client
Catalyser
Engagement
9 months
How we made it

Client
Milray Park
Engagement
4 months
How we made it

Client
Pollie
Engagement
3 months
How we made it
Chosen by the best
Our clients don't just look better $500M+ raised with our design
They launch faster, raise more, and scale smarter.
Client
Ubank
Acquired
by Nab
What we did
Client
ShoreTrade
Raised
$11.3M
What we did
Client
Amigo
Raised
$6.3M
What we did
Client
Archistar
Raised
$35.6M
What we did
Client
Myob
Impact
$555M
What we did
Client
InDebted
Raised
$105.8M
What we did
Client
Athena
Raised
$90M
What we did
Client
OwnHome
Raised
$25M
What we did
Client
CalypsoAI
Raised
$38.2M
What we did
Client
Grow Inc.
Raised
$60M
What we did
Client
SafetyCulture
Raised
$355M
What we did
Client
Rumor
Impact
Brand-led product experience
What we did
Client
Catalyser
Impact
Brand and platform system
What we did
Client
EstateXchange
Impact
Integrated web platform
What we did
Client
The Martec
Raised
$8M
What we did
Client
FleetGuru
Impact
Global-ready identity
What we did
Client
Eco Outdoor
Impact
Design system evolution
What we did
Client
QS
Impact
Evolved Brand Identity
What we did

Working with S25 is always an absolute ease! I know I can trust and rely on their expertise and extreme professionalism. 5 awards and a few websites and landing pages later, S25 is my #1 choice for any digital product development.
Dot Lung
Mother of social dragons

S25 guided us through our brand identity and platform design, delivering both creative flair and robust user experience. They crafted a distinctive visual identity that truly represents Catalyser, while ensuring our platform is not just beautiful, but highly functional and intuitive. Their expertise in design and user experience has been key to bringing our vision to life
Asim Brown
CEO

I worked with S25—they were super easy to work with. Great attention to detail, always focused on the problem and open to feedback.
Joel Wasserman
Strategic Design Director

The team at S25 made sure to collect a thorough brief, meet with our stakeholders, engineers, designers and marketing teams. Their craft quality is next level—they were fast, reliable and super easy to collaborate with. We loved working with them and would recommend them highly.
Mim Stebbing
Head of Design

We’ve found working with S25 to be an incredibly fruitful and collaborative relationship, one marked by high design standards and great outcomes.
Neil Serebryany
CEO

S25 has been key in shaping our design system, building it from the ground up. The tight and fast-paced collaboration with our design team has resulted in an outstanding and powerful product. We’ve also partnered up for our logo redesign and for creating our new illustration style. Their craft, expertise and deep understanding of our company has made it a pleasure to collaborate together.
Manoj Verghese
Director of Design

Our partnership with S25 has been key in bringing our product to life, building our brand and shaping our business. Through their deep understanding of our business goals and challenges, they have guided and advised us every step of the way, building an outstanding platform, website and visual identity.
Raaj Govintharajah
CEO

S25 were such a pleasure to work with and delivered an exceptional product for us. They delivered creative solutions, on time, and on budget, and the finished work far exceeded our expectations.
Taryn Williams
CEO

When we needed to nail our product's digital presence, S25 stepped in as the perfect design partner. Their work on our platform, app and website went beyond expectations, capturing the essence of what we're building.
Josh Zipkowitz
CEO
Our toolkit
Speed without sacrifice Performance at Scale
Every tool we use is wired into a system. But that system isn’t off the shelf. It’s designed by us.
Built from the ground up, it connects brand, design, motion and build in one continuous flow.
And it all starts with a spark: a creative process shaped by strategy, craft and bold thinking.
Enterprise-grade design system
A tokenised system that embeds your brand into every UI element, layout and interaction. Designed to scale across every touchpoint.
Brand OS Guidelines
A unified Brand OS that turns your identity into a living system, connected to every token, rule, and component. Layered with our proprietary brand native AI, to query, validate, and guide brand decisions in real time
AI-powered experiences
An AI layer natively embedded into your website or platform, trained on your content and knowledge base. It helps users explore, understand, and act without leaving the experience.
Web and native experiences
Distinctive, conversion-focused interfaces built from your brand and design system. Aligned across every platform, from site to product to checkout.
Interactive and motion layer
Motion shaped by your identity. Every interaction is crafted to reflect personality and enhance product flow.
Low-code solutions
Design-led builds using low-code platforms, extended with custom logic where it matters. Faster to launch, easier to evolve, and built to scale without locking you into brittle systems.
Certified Partner
S25 is a Webflow Certified Partner
Experience Strategy
Go from concept to market in weeks
Branding
Build brand equity that translates to revenue
Design systems
Scale your visual identity without scaling your team
Product design
Convert users through intuitive experiences
UX & UI
Build intuitive interfaces users actually love
Tech implementation
Launch without technical debt
Native app design
Turn your product into part of your users' daily routine
Marketing websites
Where your brand narrative transforms into conversion
Interactive prototypes
Test ideas before investing in development
Live guidelines
Maintain brand consistency as you grow
Growing companies are often forced to compromise on quality, speed, or cost.
Our founder-to-founder model eliminates the bloated layers that slow teams down and drain resources.
S25
Agencies / Studios
In-house Hire
Who Does the Work
Senior founders with 15+ years of hands-on experience.
Designers of mixed seniority, managed by account teams.
Talent limited by hiring budget and availability.
Time to Launch
Launch-ready in as little as 4 weeks.
Long timelines, unpredictable delivery.
Weeks to hire, months to ship.
Process
A tight, founder-led team handles everything from start to finish
Disconnected teams lead to inconsistent output.
A single hire becomes the bottleneck.
Scalability
Systems and design frameworks built to grow with your needs.
Assets often break down as your needs evolve.
Growth limited by the skillset of one person.
How we do it
Three D’s that drive momentum
Decode
Uncover the real problem, not just the obvious one.
Clarity starts here.
Distill
Turn complexity into simplicity.
Interfaces that make sense, systems that scale.
Differentiate
Make what you build impossible to ignore.
Stand out for the right reasons and stay ahead for the long run.
Aussie-based, globally proven
Ready to build something extraordinary? So are we.