What are you building?

Start here. We'll take it from there.

Where are you starting from?

What needs to unlock?

What are you working with?

Your details

Great design is just the beginning

We design for outcomes, aligning craft with business goals from day one. Our work is an alloy of UX expertise, creative edge, and tech craft: creating high-impact brand and product experiences that drive growth at speed.

Founded by Lorenzo Bocchi and Andrea Bianchi, S25 brings over 30 years of combined experience helping startups grow and global companies move faster through design.

Our Approach

Crafted to impress, built to perform Success by design

From early-stage founders to enterprise teams, our work delivers where it matters most.
Traction, conversion, and growth.

FleetGuru Ai

Client

FleetGuru Ai

Engagement

Ongoing

How we made it

Brand Identity
Design Direction
Design System
Website Design
Webflow
QS

Client

QS

Engagement

Ongoing

How we made it

Brand Identity Evolution
Design Direction
Design System
Website Design
Webflow
Ubank

Client

Ubank

Engagement

12 months

How we made it

Design Direction
Branding
UX/UI
Design System
Website Design
Webflow
Rumor
Case Study

Client

Rumor

Engagement

6 months

How we made it

App Design
Platform Design
Design System
Brand Uplift
Website Design
Webflow
Amigo
Case Study

Client

Amigo

Engagement

3 months

How we made it

Design Direction
Branding
Design System
Website Design
Webflow
Farm Consulting
Case Study

Client

Farm Consulting

Engagement

3 months

How we made it

Design Direction
Branding
Design System
Website Design
Webflow
Catalyser
Case Study

Client

Catalyser

Engagement

9 months

How we made it

Design Direction
Branding
UX/UI
Design System
Website Design
Milray Park
Case Study

Client

Milray Park

Engagement

4 months

How we made it

Design Direction
Branding
UX/UI
Design System
Website Design
Webflow
Pollie

Client

Pollie

Engagement

3 months

How we made it

Design Direction
Branding
Design System
UX/UI

Chosen by the best

Our clients don't just look better $500M+ raised with our design

They launch faster, raise more, and scale smarter.

Ubank

Client

Ubank

Acquired

by Nab

What we did

Brand Alignement
Design System
Email Design
Website Concepts
ShoreTrade

Client

ShoreTrade

Raised

$11.3M

What we did

Branding
Design System
UX/UI
Webflow
Website Design
Amigo

Client

Amigo

Raised

$6.3M

What we did

Branding
Design System
UX/UI
Webflow
Website Design
Archistar

Client

Archistar

Raised

$35.6M

What we did

Design System
UX/UI
Myob

Client

Myob

Impact

$555M

What we did

App Design
Design System
Website Design
InDebted

Client

InDebted

Raised

$105.8M

What we did

Branding
Design System
UX/UI
Athena

Client

Athena

Raised

$90M

What we did

Design System
UX/UI
OwnHome

Client

OwnHome

Raised

$25M

What we did

Branding
Design System
UX/UI
Website Design
CalypsoAI

Client

CalypsoAI

Raised

$38.2M

What we did

Branding
Design System
UX/UI
Grow Inc.

Client

Grow Inc.

Raised

$60M

What we did

Branding
Design System
UX/UI
Website Design
SafetyCulture

Client

SafetyCulture

Raised

$355M

What we did

Branding
Design System
UX/UI
Rumor

Client

Rumor

Impact

Brand-led product experience

What we did

App Design
Brand Uplift
Creative Direction
Platform Design
Webflow
Website Design
Catalyser

Client

Catalyser

Impact

Brand and platform system

What we did

Brand Guidelines
Brand Identity
Creative Direction
Design System
UX/UI
Website Design
EstateXchange

Client

EstateXchange

Impact

Integrated web platform

What we did

Design System
Webflow
Website Design
The Martec

Client

The Martec

Raised

$8M

What we did

Branding
Design System
UX/UI
Website Design
FleetGuru

Client

FleetGuru

Impact

Global-ready identity

What we did

Creative Direction
Design System
UX/UI
Visual Identity
Webflow
Website Design
Eco Outdoor

Client

Eco Outdoor

Impact

Design system evolution

What we did

Extended Component Library
UX/UI
Website Design Support
QS

Client

QS

Impact

Evolved Brand Identity

What we did

Design Direction
Design System
Webflow
Website Design
Dot Lung

Working with S25 is always an absolute ease! I know I can trust and rely on their expertise and extreme professionalism. 5 awards and a few websites and landing pages later, S25 is my #1 choice for any digital product development.

Dot Lung
Mother of social dragons

Dot Lung
Asim Brown

S25 guided us through our brand identity and platform design, delivering both creative flair and robust user experience. They crafted a distinctive visual identity that truly represents Catalyser, while ensuring our platform is not just beautiful, but highly functional and intuitive. Their expertise in design and user experience has been key to bringing our vision to life

Asim Brown
CEO

Catalyser
Joel Wasserman

I worked with S25—they were super easy to work with. Great attention to detail, always focused on the problem and open to feedback.

Joel Wasserman
Strategic Design Director

ANZ
Mim Stebbing

The team at S25 made sure to collect a thorough brief, meet with our stakeholders, engineers, designers and marketing teams. Their craft quality is next level—they were fast, reliable and super easy to collaborate with. We loved working with them and would recommend them highly.

Mim Stebbing
Head of Design

Archistar.ai
Neil Serebryany

We’ve found working with S25 to be an incredibly fruitful and collaborative relationship, one marked by high design standards and great outcomes.

Neil Serebryany
CEO

Calypso.AI
Manoj Verghese

S25 has been key in shaping our design system, building it from the ground up. The tight and fast-paced collaboration with our design team has resulted in an outstanding and powerful product. We’ve also partnered up for our logo redesign and for creating our new illustration style. Their craft, expertise and deep understanding of our company has made it a pleasure to collaborate together.

Manoj Verghese
Director of Design

SafetyCulture
Raaj Govintharajah

Our partnership with S25 has been key in bringing our product to life, building our brand and shaping our business. Through their deep understanding of our business goals and challenges, they have guided and advised us every step of the way, building an outstanding platform, website and visual identity.

Raaj Govintharajah
CEO

The Martec
Taryn Williams

S25 were such a pleasure to work with and delivered an exceptional product for us. They delivered creative solutions, on time, and on budget, and the finished work far exceeded our expectations.

Taryn Williams
CEO

Theright.fit
Josh Zipkowitz

When we needed to nail our product's digital presence, S25 stepped in as the perfect design partner. Their work on our platform, app and website went beyond expectations, capturing the essence of what we're building.

Josh Zipkowitz
CEO

Rumor

Our toolkit

Speed without sacrifice Performance at Scale

Every tool we use is wired into a system. But that system isn’t off the shelf. It’s designed by us.
Built from the ground up, it connects brand, design, motion and build in one continuous flow.
And it all starts with a spark: a creative process shaped by strategy, craft and bold thinking.

Figma

Enterprise-grade design system

A tokenised system that embeds your brand into every UI element, layout and interaction. Designed to scale across every touchpoint.

Figma
Open AiNext.jsVercelSupabaseGithub

Brand OS Guidelines

A unified Brand OS that turns your identity into a living system, connected to every token, rule, and component. Layered with our proprietary brand native AI, to query, validate, and guide brand decisions in real time

Open Ai
Next.js
Vercel
Supabase
Github
Open AiNext.jsVercel

AI-powered experiences

An AI layer natively embedded into your website or platform, trained on your content and knowledge base. It helps users explore, understand, and act without leaving the experience.

Open Ai
Next.js
Vercel
GithubNext.jsVercelSupabase

Web and native experiences

Distinctive, conversion-focused interfaces built from your brand and design system. Aligned across every platform, from site to product to checkout.

Github
Next.js
Vercel
Supabase
LottieGSAP

Interactive and motion layer

Motion shaped by your identity. Every interaction is crafted to reflect personality and enhance product flow.

Lottie
GSAP
WebflowShopifyGithub

Low-code solutions

Design-led builds using low-code platforms, extended with custom logic where it matters. Faster to launch, easier to evolve, and built to scale without locking you into brittle systems.

Webflow
Shopify
Github
Webflow Certified Partner Badge

Certified Partner

S25 is a Webflow Certified Partner

Experience Strategy

Go from concept to market in weeks

Branding

Build brand equity that translates to revenue

Design systems

Scale your visual identity without scaling your team

Product design

Convert users through intuitive experiences

UX & UI

Build intuitive interfaces users actually love

Tech implementation

Launch without technical debt

Native app design

Turn your product into part of your users' daily routine

Marketing websites

Where your brand narrative transforms into conversion

Interactive prototypes

Test ideas before investing in development

Live guidelines

Maintain brand consistency as you grow

Growing companies are often forced to compromise on quality, speed, or cost.
Our founder-to-founder model eliminates the bloated layers that slow teams down and drain resources.

S25

Agencies / Studios

In-house Hire

Who Does the Work

Senior founders with 15+ years of hands-on experience.

Designers of mixed seniority, managed by account teams.

Talent limited by hiring budget and availability.

Time to Launch

Launch-ready in as little as 4 weeks.

Long timelines, unpredictable delivery.

Weeks to hire, months to ship.

Process

A tight, founder-led team handles everything from start to finish

Disconnected teams lead to inconsistent output.

A single hire becomes the bottleneck.

Scalability

Systems and design frameworks built to grow with your needs.

Assets often break down as your needs evolve.

Growth limited by the skillset of one person.

How we do it

Three D’s that drive momentum

Decode

Uncover the real problem, not just the obvious one.
Clarity starts here.

Distill

Turn complexity into simplicity.
Interfaces that make sense, systems that scale.

Differentiate

Make what you build impossible to ignore.
Stand out for the right reasons and stay ahead for the long run.

Aussie-based, globally proven

Ready to build something extraordinary? So are we.