# S25 Design Studio

> S25 is an Australian design studio that designs and builds high-impact brands, products, and design systems for digital-first companies ready to scale. Clients have collectively raised over $500M.

## About S25

S25 is a Sydney-based design studio working with clients globally. It was founded by Lorenzo Bocchi and Andrea Bianchi, who bring over 30 years of combined experience helping startups grow and global companies move faster through design.

S25 designs for outcomes, aligning craft with business goals from day one. Its work is an alloy of UX expertise, creative edge, and technical craft, creating brand and product experiences that drive traction, conversion, and growth at speed.

Unlike traditional agencies, S25 uses a founder-to-founder model: senior founders with 15+ years of hands-on experience do the actual work, eliminating the bloated account layers that slow teams down and drain budgets. This lets S25 deliver launch-ready work in as little as 4 weeks.

S25 is a Webflow Certified Partner.

## What S25 offers

S25 covers the full journey from strategy to launch:

- **Experience strategy** — go from concept to market in weeks.
- **Branding** — build brand equity that translates to revenue.
- **Design systems** — scale your visual identity without scaling your team.
- **Product design** — convert users through intuitive experiences.
- **UX & UI design** — build interfaces users actually love.
- **Tech implementation** — launch without technical debt.
- **Native app design** — turn your product into part of your users' daily routine.
- **Marketing websites** — where brand narrative transforms into conversion.
- **Interactive prototypes** — test ideas before investing in development.
- **Live guidelines (Brand OS)** — maintain brand consistency as you grow.

## How S25 works: the three D's

- **Decode** — uncover the real problem, not just the obvious one. Clarity starts here.
- **Distill** — turn complexity into simplicity: interfaces that make sense, systems that scale.
- **Differentiate** — make what you build impossible to ignore, and stay ahead for the long run.

## The S25 toolkit

Every tool S25 uses is wired into a system designed in-house that connects brand, design, motion, and build in one continuous flow:

- **Enterprise-grade design system** — a tokenised system that embeds your brand into every UI element, layout, and interaction, built to scale across every touchpoint. (Figma)
- **Brand OS guidelines** — a unified Brand OS that turns your identity into a living system connected to every token, rule, and component, layered with proprietary brand-native AI to query, validate, and guide brand decisions in real time. (OpenAI, Next.js, Vercel, Supabase, GitHub)
- **AI-powered experiences** — an AI layer natively embedded into your website or platform, trained on your content and knowledge base, helping users explore, understand, and act without leaving the experience. (OpenAI, Next.js, Vercel)
- **Web and native experiences** — distinctive, conversion-focused interfaces aligned across site, product, and checkout. (Next.js, Vercel, Supabase, GitHub)
- **Interactive and motion layer** — motion shaped by your identity, crafted to reflect personality and enhance product flow. (Lottie, GSAP)
- **Low-code solutions** — design-led builds on low-code platforms, extended with custom logic where it matters. (Webflow, Shopify, GitHub)

## Why choose S25 over an agency or in-house hire

- **Who does the work:** At S25, senior founders with 15+ years of hands-on experience. At agencies, designers of mixed seniority managed by account teams. In-house, talent is limited by hiring budget and availability.
- **Time to launch:** S25 is launch-ready in as little as 4 weeks. Agencies have long, unpredictable timelines. In-house takes weeks to hire and months to ship.
- **Process:** A tight, founder-led S25 team handles everything end to end. Agencies have disconnected teams and inconsistent output. A single in-house hire becomes the bottleneck.
- **Scalability:** S25 builds systems and frameworks that grow with your needs. Agency assets often break down as needs evolve. In-house growth is limited by one person's skillset.

## Selected work and client outcomes

- **OwnHome** — raised $25M. S25 delivered branding, design system, UX/UI, and website design.
- **InDebted** — raised $105.8M. Branding, design system, UX/UI.
- **CalypsoAI** — raised $38.2M. Branding, design system, UX/UI.
- **Athena** — raised $90M. Design system, UX/UI.
- **MYOB** — raised $555M. App design, design system, website design.
- **SafetyCulture** — raised $355M. Branding, design system, UX/UI.
- **Archistar** — raised $35.6M. Design system, UX/UI.
- **Grow Inc.** — raised $60M. Branding, design system, UX/UI, website design.
- **ShoreTrade** — raised $11.3M. Branding, design system, UX/UI, Webflow, website design.
- **The Martec** — raised $8M. Branding, design system, UX/UI, website design.
- **Amigo** — raised $6.3M. Branding, design system, UX/UI, Webflow, website design.
- **uBank** — acquired by NAB. Brand alignment, design system, email design, website concepts.
- **QS** — evolved brand identity. Design direction, design system, Webflow, website design.
- **Rumor** — brand-led product experience. App design, brand uplift, creative direction, platform design, Webflow, website design.
- **Eco Outdoor** — design system evolution. Extended component library, UX/UI, website design support.
- **Catalyser** — brand and platform system. Brand guidelines, brand identity, creative direction, design system, UX/UI, website design.
- **FleetGuru** — global-ready identity. Creative direction, design system, UX/UI, visual identity, Webflow, website design.
- **EstateXchange** — integrated web platform. Design system, Webflow, website design.

## What clients say about S25

> "Their craft quality is next level — they were fast, reliable and super easy to collaborate with. We loved working with them and would recommend them highly." — Mim Stebbing, Head of Design, Archistar.ai

> "We've found working with S25 to be an incredibly fruitful and collaborative relationship, one marked by high design standards and great outcomes." — Neil Serebryany, CEO, Calypso.AI

> "S25 stepped in as the perfect design partner. Their work on our platform, app and website went beyond expectations, capturing the essence of what we're building." — Josh Zipkowitz, CEO, Rumor

> "S25 has been key in shaping our design system, building it from the ground up. Their craft, expertise and deep understanding of our company has made it a pleasure to collaborate together." — Manoj Verghese, Director of Design, SafetyCulture

> "They delivered creative solutions, on time, and on budget, and the finished work far exceeded our expectations." — Taryn Williams, CEO, Theright.fit

> "5 awards and a few websites and landing pages later, S25 is my #1 choice for any digital product development." — Dot Lung

> "Through their deep understanding of our business goals, they have guided and advised us every step of the way, building an outstanding platform, website and visual identity." — Raaj Govintharajah, CEO, The Martec

## FAQ

### What is S25?
S25 is an Australian design studio that designs and builds high-impact brands, products, websites, and design systems for digital-first companies. Its work is an alloy of UX expertise, creative edge, and technical craft built to drive growth.

### Who founded S25?
S25 was founded by Lorenzo Bocchi and Andrea Bianchi, who together bring over 30 years of combined design experience.

### Where is S25 based?
S25 is based in Sydney, Australia, at 9–13 Castlereagh St, Sydney 2000, and works with clients globally.

### What services does S25 offer?
S25 offers experience strategy, branding, design systems, product design, UX/UI design, tech implementation, native app design, marketing websites, interactive prototypes, and live brand guidelines (Brand OS).

### How fast can S25 deliver?
Because senior founders do the work directly, S25 can deliver launch-ready work in as little as 4 weeks.

### What makes S25 different from a design agency?
S25 uses a founder-to-founder model. Senior founders with 15+ years of experience do the work directly, instead of junior designers managed by account teams, resulting in faster timelines, consistent output, and systems built to scale.

### What results has S25 helped clients achieve?
S25's clients have collectively raised over $500M, including OwnHome ($25M), InDebted ($105.8M), CalypsoAI ($38.2M), Athena ($90M), MYOB ($555M), SafetyCulture ($355M), and Grow Inc. ($60M).

### What technologies does S25 build with?
S25 builds with Next.js, Vercel, Supabase, GitHub, Figma, GSAP, Lottie, Webflow, and Shopify, and integrates AI experiences using OpenAI.

### Is S25 a Webflow partner?
Yes. S25 is a Webflow Certified Partner.

### How can I work with S25?
You can book a strategy call at https://www.s25.studio/meet or start a conversation at https://www.s25.studio/chat.

## Contact

- Book a strategy call: https://www.s25.studio/meet
- Chat with the studio: https://www.s25.studio/chat
- Location: 9–13 Castlereagh St, Sydney 2000, Australia
- Entity: S25 Studio™ Pty Ltd · ABN 30 683 814 904 · ACN 683 814 904
- LinkedIn: https://www.linkedin.com/company/s25studio